Campus recruitments- Top 8 things to do to strategize in today’s world

Campus recruitments are the most vital part of any Institution. If you are working as a Training and placement head, its better you learn the latest trends in campus recruitments.

The foremost things to be successful in campus recruitment is to have the right attitude and the knowledge of latest tools in technology. It will definitely help you and will smoothen your work.


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Listed are some of the top 8 strategies to be implemented by a TPO head to push your college for campus recruitments:

Creating a database of recruiters for Campus recruitments

First of all to pull companies to your college, you need a database of recruiters from the target companies who can come and recruit your students form your college. To create the database you need the contact email ids and mobile numbers of recruiters as well as hr heads and talent acquisition leads. You can get this from . Apart from Linkedin you can get the same from searching in the google with the term campus recruiters email ids or hr recruiters email id and bingo, you will get many websites displaying the contact email ids.

Know which companies are opening up positions for freshers

Just creating a database will not be sufficient but also one should know which are the companies calling for campus recruitments or have positions for freshers. You can browse and many more to get information of the same. Then connect with the hr recruiters though LinkedIn or through the websites of those companies.


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Visit the company

Once you establish contact of the key hr recruiters, you need to take an appointment and visit the company. Meeting the HR in person and inviting them to your campus for campus recruitment is very much important to stay connected.

Know the companies targeted by your competitors

You need to constantly visit the website of your competitors like what type of companies they are targeting for campus recruitment. You can get lots of insight from the same about the practical happenings in the job market.

Contact with your alumni

Your alumni are your brand ambassadors. The companies you call for the campus recruitment should have alumni working there. This would give you an edge as well as a reliance for the Campus recruiters about your college. If there are no alumni fine, you can follow the above steps.

Disclose your accreditations, rankings, awards and accolades

While approaching the HR recruiters for campus recruitments, please do disclose the rankings and accreditations of your institute in the mail which you normally send to the recruiter to book and appointment and meet him in person for inviting them to campus recruitments.

Generally good rankings from Dataquest, National Institutional Ranking Framework- an MHRD initiative, ASSOCHAM Awards, Education World Ranking and many more matters a lot to the recruiters. Also accreditations from National Board of Accreditation (NBA) for technical programmes which are approved by AICTE also matters a lot. In case of Institutions offering Non-technical programmes, NAAC accreditation is of prime importance for the recruiters.


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Candidates who have done more than one internships in various companies are preferred by campus recruiters. Try to motivate your students to register for internships at Internshala and Letsintern where they will get wide range of opportunities to do internships. Link these sites in your Institutes website so that navigation becomes easy for the students.

Off campus recruitment drive

Motivate the unplaced students to attend off campus recruitment drives across India since they give good opportunities to the students. This can also be tried for other students to give them the right opportunities.


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Thus a successful campus recruitment gives you a lot of weightage in the competitive market and improves your brand image. According to the PR officer of Heritage Institute of Technology, Mr. Partha Sarathi Bhowal, Campus recruitment can be successful if we know the right approach to pull the companies.


One thought on “Campus recruitments- Top 8 things to do to strategize in today’s world

  1. Billy Borgelt says:

    You really make it seem really easy with your presentation however I to find this topic to be actually one thing which I feel I’d never understand. It kind of feels too complicated and extremely wide for me. I am looking forward to your next submit, I?¦ll try to get the cling of it!


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