Startups and Enterpreneurship

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The Rise of Startup culture in India 

Entrepreneurship is on the rise. It’s an industry that’s not going anywhere or slowing down anytime soon. Nowadays, students opt for BYOB(Be your own boss) instead of working for someone else. People have begun to see a career in a different way. Now it’s about your passion and following your dreams (Well, that does include being financially secure). Startups are trending and providing employment to many. Dropping out of the college and coming up with something of your own has become a trend, especially among youngsters. 

  

Top Startups 

  

Chumbak 

Chumbak, the Bangalore-based lifestyle products start-up has designed and crafted products, including apparel and footwear, bags and wallets, souvenirs, key chains and jewellery. It was started with an initial amount of Rs 45 lakh. Shubhra Chadda, CEO and co-founder of Chumbak and her husband, Vivek, decided to follow their dreams. They established Chumbak, ‘a unique company which started by just selling artistic fridge magnets!’ 

  

Wow! Momo 

Sagar Daryani, the co-founder of Wow! Momo convinced his father to lend him ₹30,000 for his startup. Sagar describes the initial days of struggle. “We didn’t have the money to print leaflets or hire a full-time chef. We had a part-time chef who would come in the morning and prepare momos for us. Binod(co-founder) and I would wear Wow! Momo t-shirts and go up to customers with a tray of momos for taste sampling. That’s how we marketed our brand. We always had a product-oriented marketing campaign.”  Wow! Momo which started with just an investment of Rs. 30,000 now valued more than 100 crore rupees. 

  

OYO Rooms 

You might have heard about oyo rooms. It is one of the most widely known Indian hotel brands. Ritesh Agarwal is the young Founder & CEO of OYO Rooms. Ritesh Agarwal is a college dropout who took his interest further in the hotel industry founding Oravel Pvt. Ltd. which is now OYO. 

There are many more startups to be talked about.  

  

Can you be an entrepreneur too? 

If the idea of a 9 to 5 job doesn’t excite you, then you can try your luck at entrepreneurship. Startup culture is blooming fast in India. You too can make a difference. Brainstorm a great idea. Most businesses start with one compelling idea.  

 

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