Last week, as I sat on my balcony going through the facebook feeds, I noticed an Indian lady clad in a salwaar suit and roughly 3.6k comments. Intrigued, I clicked on the play button.
A creaky voice said
“Hellooo fraaandds (hello friends)
Aam khaaa lo (eat mango)
Aam acche hain (Mangoes are good)
Mujhe toh bahut acche lagte (I like them)
Kya aapko pasand hain? (Do you like them?)”
Now, what these four sentences fetched were thousands of views, likes, and comments (the widely loved sport we play nowadays: Tagging)
I am not criticizing the woman, or her accent or her four lines, I am criticizing all of us, the internet users. Let me remind you, how a few months back we had a great sensation (read: cancer) gripping our platforms and ears: Dhinchak Pooja. She sang a song, sitting in a rented car, with the exact clothes great Rap Gods wear and acquainted us all about another sensation: Selfie. The lyrics, the background dancers, the music, ah, they were stupendously (stupid?) awe-inspiring.
Inspiring? You ask.
Well, if randomly singing few words in an unidentified tune fetches thousands of subscribers on YouTube, am I not inspired? Not only these two, there were many more singers and people who got famous by singing stupid songs and doing crazy antics.
Do you not think how far we all have progressed?
With the advent of the internet, which we initially used for searching purposes to now, when we use it for scrolling the widely used social media website, our lives have seen the change. The internet has become a platform for getting talents on board and even earning from it. But, let us all ask a question to ourselves,
Are we giving the right talent a chance?
Sunil Chhetri, Indian football player is begging on Facebook to view the Indian team, even criticize but pay heed to them. And here, we all have imbibed our attention into uplifting our “swag” by “swag wali topi”.
Are we not misusing the liberty internet is giving us in sharing stuff?
Dhinchak Pooja became famous because people wanted to make fun of her.
The Indian Salwaar clad woman advertising various food products became famous because people wanted to make fun of her.
The Rap Singer Om Prakash with a non-sensible lyrics became famous because people loved how the lyrics interpreted in an entirely different meaning and how jobless they were when they held ‘societal meetings’ to shout “Bol Na aunty aaun kya?”
Is this why the internet is existing in the first place?
Or are we so engrossed in making fun of everyone around us that we have totally forgotten that the entire joke is on us?
People like them, with no clear talent, upload such videos, get trolled by comments, tags, and shares, open their YouTube channel and boom they’ve got subscribers and money, all because all of us love “trolling”.
So, who do you think the joke is on?
And, in the shadow of all this tagging, sharing, trolling; people with genuine talents get missed out on. They do get shared sometimes on the context of ‘You cannot scroll without liking this ‘ but do they become famous or get invited to reality shows? Haha. No. Not only us but media, not leaving any chance to lure viewers, go about interviewing our Internet Stars.
Do they expect us to hear their success stories and take their lead?
Or do they expect them to come up with solutions to issues like women safety when they themselves are disrespectful to them in their widely sold productions?
Well, neither. They want their story sold, just like our internet stars sold their antics.
We all have calendars on meme pages about all the memes we’ve had the past months, like ‘The Gormint Aunty’, ‘Rap God Om Prakash’, ‘Dhinchak Pooja’, ‘The Bhai Bhai person’, ‘The Chai pee lo Aunty’ But, is there one, just one person who deserved the fame they got, or who genuinely was worthy of being publicised?
All, this post wants to convey is, that in the light of our free entertainment let us not give a free benefit to people who do not deserve it. Otherwise,
Let us all wear chains and caps, add 10 words from our dictionary, hurl some abuses, take our self-taught guitarist friend and shoot a video which will help us in our pursuit of fame and wealth.
If not fame and wealth, at least we’ll be a golden part of the meme culture, which we all so adore.