If you are running an online store and you want to get as much as sales leads from your prospective customers, you need to implement Marketing Automation. Marketing Automation is a process by which you can streamline the operational efficiency of your brand so that it can reach out to the customers for maximum revenue through adequate sales.
Statistics shows that Marketing Automation platform is growing at the rate of 67% making it more relevant than other promising innovative marketing concepts.
Why to go for Marketing Automation?
Lets see the top 10 reasons for the same:
Saving Time, boosting sales
Nowadays Marketing Automation helps you to create chatbots, automated replies for emails, online chat and many more to engage with your customers which are saving you time and indirectly increasing your sales.
Gives a Value-ad to your CRM
Customer relationship management is all about the tricks you use to engage your customers. Such tricks helps your brand to get a good momentum. Marketing Automation through various techniques gives leverages the process of CRM thus giving your brand an extra advantage over others.
Gives you an additional data for Marketing research
Every time a website and various other software programmes and social networking sites generates data. The data gives you some intangible information which helps you to device the right product and service for the customer. This is only possible through Marketing Automation.
Helps in Personalization
Each and every customer has some unique desires and wants. A brand should be devised in such a way that it caters to the same with a different approach. Nowadays you need to create a different story for each and every customer to give them importance and personal attention. Email Marketing, chatbots and many other automated marketing communications through Marketing Automation helps you to do so.
Statistics shows that marketing Automation gives you fresh data about your new customers for your product. You may not be aware of them but through various social networking protocols Marketing Automation makes it possible to do so for you.
Helps in creating Customer Loyalty programme
Customer Loyalty is very much essential for a marketer. For your online store you need to retain the existing customers. Online loyalty campaigns gives you an opportunity to do so and Marketing Automation helps in providing you the right platform for the same.
Understanding your Customer’s Behaviour
Marketing Automation gives you an edge in the same by giving you enough data of the new needs and wants of the customers and as an owner of the brand you need to fulfil the same at the highest priorities.
Creating a system for One -to – One B2B Marketing
If your online store caters to B2B marketing, Marketing Automation creates a platform for personalized attention for the same. Such store requires a continuous follow up with the customers and a well devised email marketing solution which gives an automated response. Also chatbots and online help desk to answer the customers promptly is much needed and all these is offered by marketing Automation.
Instant Follow-up the leads
Marketing Automation provides you some excellent techniques to follow-up your leads instantly for your store. For example a person enquiries for a particular product on your website and the the website gives you immediate answer through automated devised chatbot created by marketing automation techniques. Thus the customer had some enquiries and the follow up of the same was made automatically through Marketing Automation techniques.
Marketing Automation helps you to maintain consistency in the performance of your business. For example when a visitor visits your store, it automatically generates welcome message, gives a portfolio of products to the visitors with detailed description, gives an opportunity for the visitor for an online enquiry and chats, helps to see the testimonials, gives an online demo and many more. Such things through Marketing Automation helps the business to maintain consistency in performance through proper systems and procedures.
Thus Marketing Automation is very much necessary for your business performance. Nowadays customers are having lots of choices and due to the revolution in Information technology, information is readily available to the customer. Marketing Automation helps to give the customers the right solution and helps them to choose the best products and services. Moreover it helps the business to retain its existing customers, involving them in loyalty programmes, creating more brand visibility, helping in acquiring new customers and many more.
For more references: Wikipedia article